Marketing Executive / Specialist

Job Overview

Location
Dubai, UAE
Job Type
Full Time
Date Posted
1 year ago

Additional Details

Job ID
266
Job Views
53

Job Description

Roles & Responsibilities

•Develop and execute marketing strategies that align with the company's goals and objectives.

•Create and manage marketing campaigns across a range of channels, including social media (LinkedIn), email marketing, content marketing, and events/exhibitions. Daily/weekly updates to our company social media. Monitor and report on the effectiveness of marketing campaigns and adjust strategies as necessary.

• Work closely with the sales team to ensure marketing campaigns are aligned with sales objectives and support lead generation efforts.

• Develop and maintain a deep understanding of the IoT and LTE/5G landscape, market trends, and the company's competitive position.

• Conduct market research and analysis to identify opportunities and threats, and develop strategies to address them.

• Create engaging and effective marketing collateral, including product sheets, brochures, presentations, and videos.

• Collaborate with internal teams, including product management, engineering, and sales, to ensure messaging and positioning are consistent across all channels.

• Attend industry events, trade shows, and conferences to network, learn about the latest trends, and represent the company.

• Identify suitable events/trade shows for participation and manage those from A-Z. To coordinate with vendors, organizer, contractors and designers for our exhibitions. To do all the arrangement with different parties In regards to events we are planning to hold.

• Coordinate with vendors and principals to conduct marketing activities requested by vendors such as eDMs, digital marketing, website blogs and newsletters. Ensuring timely delivery of materials and adherence to brand guidelines.

• To prepare customized marketing plan for each vendor and apply for Marketing Refund

• Lead Generation Campaigns, sending regular newsletters, new product updates and spotlights to our mailing database to engage customers and prospects and drive sales.

Additional Responsibilities:

• Create google search console and manage Google ads account and run PPC google campaigns. Ensure they are optimized for maximum ROI.

• Manage the company's website and ensure it is up to date with the latest product information, news, events, latest digital marketing trends, technologies, website banners and blog content apply them to the company's marketing strategies. Ensuring it is optimized for SEO.

• Monitor and report on website and campaign performance, using data to optimize strategies and drive continuous improvement.

Desired Candidate Profile

• Bachelor's degree in marketing, business administration, or a related field.

• 3+ years of experience in marketing technology products, preferably in the IoT and 5G space. • Excellent communication skills, both written and verbal.

• Basic photoshop

• Strong analytical skills and the ability to use data to inform marketing strategies.

• Creative thinker with the ability to develop innovative marketing campaigns that stand out in a crowded market. • Strong project management skills and the ability to manage multiple projects simultaneously.

• Knowledge of marketing automation tools, CRM systems, and digital marketing platforms.

• Experience managing trade shows and coordinating with vendors and principals.

• Proficiency in managing Google Ads campaigns, website banners, and blog content.

• Self-starter who can work independently and as part of a team.

• Willingness to travel for events and conferences.

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